It’s not too hard to see why video is so popular these days — for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches 1 billion hours of YouTube social video per day.And those of you who are headed towards digital marketing careers should have a complete understanding of the power of video as a marketing tool. This is not only because they might be interested in making amazing videos, but because they’ll probably have to learn to incorporate video into their content in order to remain competitive. Here we’ll outline some best practices for digital marketers to create and share video and highlight 5 key reasons why video is so crucial to your marketing strategy. Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing? The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because the video is one of the most versatile and profitable digital marketing tools out there. Here are 8 reasons why you should use video marketing right now.
First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it.
To get you even more excited, 83% of businesses say that video provides the good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.
People are spending three times longer watching live video on social media versus those that have been prerecorded. Live-streaming apps like Facebook Live, Instagram Stories and Periscope are generating crazy engagement on social media…and brands and are taking full advantage. The beauty of live streaming is that it allows your followers to join you in real time. You’ll quickly build the know, like and trust factor with your audience with these “in the moment” experiences. Whether you’re hosting a live Q&A session, taking your followers behind-the-scenes to an event, or reporting breaking news, live streaming is an excellent way to keep your social audience in the know and connected to your brand.
Okay, there you have some amazing reasons for incorporating video into your marketing activities or learning how to create awesome videos if you’re interested in digital marketing careers. But how do you actually go about making a video that’s engaging and optimized? Here are some tips. First off, figure out what the ideal video length is for your platform – here’s what Hubspot recommends:
Other things you’ll want to to to ensure the best engagement and accessibility as well as boost your SEO include using captions for autoplay and keeping the video on silent if it’s on a landing page. Videos on landing pages can be very effective but only if they don’t scare viewers away. You’ll also want to be sure to keep your video mobile friendly across the board.